Search Engine Optimisation for laymen and newbies

I canceled my Google ads a month ago and then did some content in some categories. I'm doing better now than I was before, but of course I can say that in advance.

Hey Steve, let me drop my hearty thanks for this precious focuses. Yeah, search engine optimization is pretty much integral part in the web world to reach out targeted audiences. And recently like before quality content is the top notch terms to get ranked in google or any other search engine. But only content is not the way of touching the goal while your competitors hold high authority. I found a made some great focuses indeed. I am not so well in seo terms. Can you bring a focus on Technical seo and also How can I change properly h1 tag for a home page whether it is based in WordPress or magento or shopify or even wix platform? Please...
Thanks in advance.

Hi Paul

All the platforms you are talking about are third party so you will need to follow any guidance or help files relating to that platform. Things like changing H1 tags are normally pretty straightforward but can depend on the templates you are using when it comes to Wordpress. You may need to edit the template directly, but always make a copy of any files.

Afraid I've no experience of magento or shopify and wix last time I checked was a very simple WYSIWYG, but all should come with help, faq's or support.

We as in Novus, really appreciate the information you provided. There's always to learn from fellow Search Engine Optimisers like you so thank you for the post!

This is why this post that was originally written donkey's years ago, is still relevant, because nothing has really changed!

Including SEO agencies like Novus outsourcing ineffective link building, such as link dumping on forums 

Great work! I remember when I started my career with SEO/ SEM services. Now I have two SEO experts in my company.

The Role of Keywords in Organic SEO: Finding the Right Words to Boost Your Visibility

The search engine optimization landscape is ever-evolving, but what unites all strategies is the importance of the keyword. Keywords in SEO play a pivotal role in driving organic traffic to websites, and understanding how to utilize them effectively will make a marked difference in how your business boosts brand visibility and audience attraction. 

Understanding Keywords in Organic SEO

Keywords are targeted words or phrases that reflect users' intent and interests when searching for information online. All search engines rely on keywords to understand and deliver relevant results, and by strategically incorporating keywords into website content or copy, businesses can increase their chances of appearing higher on SERPs and attracting potential customers. 

      Keyword Research 

Effective keyword research is the foundation of organic SEO. It involves identifying the most relevant keywords for your business and target audience and implementing them in your site's metadata, copy, and other forms of business advertising. Start by brainstorming a list of potential keywords and phrases related to your products that accurately describe your services in the industry. Research tools like Google Keyword Planner, SEMrush, or Mos Keyword Explorer are great resources that help analyze search volumes, competition, and potential traffic. 

      Long-Tail Keywords

While broad keywords may generate high search volumes, they also face fierce competition. Long-tail keywords, on the other hand, are more specific and typically consist of three or more words that fully encapsulate your product or service. Although they have lower search volumes, they often demonstrate higher conversion rates due to their precise nature. 

Optimizing Keywords for Organic SEO

Once you've identified the relevant keywords, you can optimize your website for increased visibility. 

      On-Page Optimization

On-page optimization involves optimizing various elements within your website to align with your selected keywords. Meta titles, meta descriptions, headings, URL structures, and image alt tags all emphasize your keyword bank amongst search engines. The more a search engine tags and recognizes your content as reliable and relevant, the more likelihood of ranking higher on SERPs. 

      High-Quality Content

Content is king in the world of SEO. If there is no content to drive audience interest and conversion rates, having keywords without it is like having a book title with no pages. Creating high-quality, informative, and engaging content that incorporates targeted keywords naturally will convey to your audience that you're on top of marketing trends, current, and interested in reaching out to potential readers and customers. When search engines recognize the relevance and value of your content, they are more likely to rank it higher in search results. 

      Mobile Optimization

Optimizing your website for handheld devices is vital in an increasingly mobile-centric world. Most searches are conducted via smartphones and tablets, and search engines love prioritizing mobile-friendly websites in their rankings to control traffic. Optimizing your website's design to ensure a responsive load-out across different devices will provide a better user experience and extend the reach of your keywords immensely. 

      Link Building

Keywords aren't just tags you hide in your meta-data to appeal to search engines. A high-quality, authoritative network of backlinks across your website is an essential part of organic SEO marketing that will contribute to your keyword bank and increase your credibility amongst high-ranking businesses. When reputable websites link to your content, search engines view your website as more trustworthy and relevant, and to get more approving eyes on your brand, you'll need extensive keywords to ensnare attention across the board. 

It's important to remember that SEO is an ongoing process. Regularly monitor and analyze keyword performance, adapt to changes in search algorithms, and refine your strategies accordingly. Stay informed about emerging trends and evolving user behaviors to remain competitive online.

By incorporating these strategies and continually optimizing your website, you can unlock the potential of keywords in organic SEO and achieve long-term success in driving targeted, organic traffic to your website.

Hey there!

Originally Posted by Steve.Richardson

“Thats the key Craig, little and often. SEO tweaks and changes can take weeks or months to bed in, then one day, that change you did or phrase you optimised 6 months ago will strike gold  It will happen, and when it does, bask in your own glory and enjoy it.”

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5 Benefits of Outsourcing Search Engine Optimization

The key to bringing in more clients, closing more sales, increasing the brand's image, and ensuring that the company remains a significant part of the discourse in their sector is search engine optimization, whether it's for an online or offline business.

Businesses may be tempted to manage their SEO campaign to save money and have complete control over this area of marketing. With that said, it is usually preferable to outsource search engine optimization initiatives to a professional digital marketing firm.

Benefits of Outsourcing SEO

Business owners must understand SEO to choose the best plan for their company's growth, but there are numerous reasons why outsourcing is the best option.

Time to Execution

The first point to address is that of speed. SEO strategies carried out by a digital marketing business are significantly more efficient than those carried out in-house.

This is due to the experience that a marketing firm or SEO agency can provide, as well as the fact that they live and breathe SEO and the tactics necessary to obtain higher ranks. In this field of marketing, speed is crucial, and with the help of a good digital marketing company, you can ensure that your objectives are met on time.

Better Results

There is no denying that the outcomes that a professional marketing business can produce vs what you can deliver are opposed. You might be able to rank high for some keywords, but the digital marketing firm will make certain that you are on page one for each phrase you have agreed to. This stands to reason simply because this is their field of competence, and they are experts at what they do. Even if you have someone in-house with marketing firm-like talents, one person will not be able to accomplish those outcomes on their own, and a team approach is significantly more effective.

Maintaining the Status Quo

Search engine optimization is something that needs to be altered and changed regularly, and it's critical that your company can keep up. Google's algorithms are continuously evolving to guarantee that they can deliver the greatest service to their users, which means that SEO professionals must remain on top of what the search engine is searching for and how they can make their company more desirable. This is yet another reason why outsourcing this aspect of the business is critical because expert marketers will be the ones keeping their finger on the pulse of any changes made by the search engine.

Shift Your Attention

The main reason for supporting outsourcing is that it entails entrusting control of a certain area of your organization to experts. When you succeed at this, you free up time and resources in your firm that can be put to better use doing what the company does best.

Unless you own a marketing firm, SEO is unlikely to be your area of expertise, therefore outsourcing it will free up your time to focus on the day-to-day operations of your company. In this instance, you may want to hire outsourcing SEO experts.

Cost-Cutting

All of these advantages that your company will receive when it outsources search engine optimization will result in long-term cost savings. As a result, any business owner should see SEO outsourcing as an investment rather than an expense. The results that a marketing firm can deliver will far exceed what the business can, resulting in increased sales and revenue; the speed with which they can launch a campaign will save money in terms of time and resources, and the fact that the business and its staff will be able to focus on what they do best will ensure that the business is running at full speed and providing the best service to its clients and customers. There are some aspects of the business that don't require outsourcing and can be handled in-house.

6 Benefits of Outsourcing Digital Marketing

Many years ago, one employee could handle marketing as well as other duties. However, digital marketing has become so complex that each area necessitates the expertise of a distinct specialist. Digital marketing is one of the most difficult tasks your company faces. Non-marketers may find it challenging to keep up with all of the current changes because it is constantly changing. As a result, more businesses are opting to outsource their digital marketing. Would that, however, be the best option for you? How do you decide whether to do digital marketing in-house or outsource it? Let’s discuss some benefits of outsourcing digital marketing.

1. Access to the Best People

Even employing one expert could be prohibitively expensive for your company. You can get a lot of talent for a low price if you outsource digital marketing.

2. Make Long-Term Financial Savings

Although outsourcing digital marketing can be costly, when compared to hiring in-house professionals, you will exclude a momentous quantity of money. When you include in salary, benefits, and other costs, you're getting a whole team for a fraction of the cost of one full-time employee.

3. Making Use of Industry-Leading Tools A plethora of tools is available to assist you in improving your marketing efforts. They can, for example, improve analysis, speed up implementation, and result in a stronger return on investment. None of these tools is prohibitively pricey on their own. The problem is that when you add them all together, they quickly exceed most small business budgets. When you outsource your digital marketing, you'll generally get access to tools as part of the package.

4. Training Requirements Are Minimal

You will need to provide the agency with information about your company, but no additional training is required. You can expect your digital marketing agency to cover training for its employees whenever there is a change in the digital marketing world (such as a Google algorithm apprise or a social media platform totalling a new feature).

5. Don't Put Too Much Trust in a Single Employee

Small and midsize enterprises that do recruit in-house marketing frequently discover that they can only afford one person. Marketing is put on hold if this individual has a sick day or goes on vacation. While you may be able to put off some company responsibilities, digital marketing is not one of them. If a team member is unable to work for any reason, the agency will always have someone else to take over the work.

6. Fresh Concepts

A digital marketing agency's specialists may be able to deliver a new outlook. They'll collaborate to come up with concepts that no single person could have come up with on their own, enhancing every part of your marketing. Receiving ideas from your employees alone, on the other hand, can create an echo chamber, especially if you all come from similar backgrounds or your company is small.

After seeing the advantages of digital marketing, deciding between hiring in-house staff and outsourcing should be simple. It will be tough to maintain a competitive edge without outsourcing unless your company already has professionals in all sorts of digital marketing. However, if you're concerned about some of the drawbacks, such as a diluted brand image or a marketing team that doesn't properly understand your firm, a hybrid substitute can be value seeing. To put it another way, you outsource a portion of your digital marketing while keeping control over the rest. This allows you to reap the benefits of digital marketing outsourcing while avoiding the drawbacks. It might be a good fit if you're familiar with some areas of marketing and have a clear vision of where you want your company to go. With the help of a virtual assistant from My Virtual People, you may outsource all or part of your digital marketing.