Once in a while when trying to catch up on the inner workings of today's SEO, from the millions of articles of varying quality, you stumble upon a diamond.
Here is one such article.
How to improve title tag CTR by 20%
The article stems from January this year, but it is well worth a read.
Just so we are clear, title tags are the name of your web page that shows up in Google search results, eg below:
If you have access to your code, they sit in the "head" section of your code and look like this:
Help with getty images threat | My Local Services
Title tags have long been a very important factor of SEO, and if you know nothing about them, then it's time you should. A starter for 10 is my SEO 101 post from yesteryear but still relevant.
Ross Hudgens from Siege Media argues that Title Tag optimisation is now a very overlooked part of Google ranking, and techniques that were relevant a few years ago, have been superseded.
The author has done a lot of analysis on title tag optimisation, so it's well worth a read, and I know from experience how effective title tag optimisation is.
So have a read a read and let me know what you think. A 20% increase in click through rate isn't to be sneezed at!
Be interesting to hear any observations or thoughts.
