It's that time of year again, and for online retailers this quarter can be the most profitable if they get their marketing message and sales processes right.
The big brands are now focusing on multi channel marketing, realising that we don't just make choices any more by watching the TV adverts. Lets be honest, how many adverts do you actually see now on the telly if you schedule your own viewing or live on catch up TV?
Marketing Week focuses on the new Debenhams "Found it" campaign after disappointing results from last Christmas.
The new campaign will combine all marketing avenues, online, offline, hashtags, TV, based around a notion of finding the perfect gift. Obviously using children and pulling at our financial heart strings
Interesting comments from the Debenhams Marketing Director:
The challenge has been in effectively going back, listening to customers, understanding what they want from us and building a campaign that we believe responds to those needs.
Last year customers in-store were saying, “we don’t think you’re Christmassy enough”, “we don’t think it’s celebratory” and “I want you to get me in the mood for Christmas”. We are investing in our in-store environment and have over 120 ‘Found It moments’.
So what do you think of the TV ad that is kick starting the campaign off?