Hi Clive,
Didn't know this but totally agree with you. I know why they do this, but the reason is rather pathetic.
Bing's Market share in the US isn't actually too bad I think its around 20% (or was in 2015) but in the UK their market share is terrible, about 6-7% (although it's growing) - http://www.statista.com/statistics/279850/market-share-held-by-bing-in-the-united-kingdom-uk/
Personally I'd love it for Bing to grow as their algorithm is a lot easier to rank. But if you're outside of the US it's still just not worth it in my opinion, just wanted to see what everyone else thought too.
“Hi Tom
Dont know if i am talking out of turn, but did take a call yesterday from a company that was doing citations on behalf of Bing.
Reason i am saying anything is that i tried to place our sister company into their categories but was told in no certain terms that ALL of their categories were Americanized.
Ok i accept that they are owned by Microsoft and that they are an American based company etc, but surely if they want to take on Google they can't be as narrow minded and expect everyone outside the USA to adopt their categories.
Soooo, on that basis why would a UK based company bother with Bing?”