Saw this on Twitter and first reaction was how much did they get fleeced for that!
Then reading into it a bit more, it seems the original typeface is only licensed for print and not digital, so they have to pay royalties. So they have now created their own typeface meaning they own the copyright and no longer have to pay for it.
So bizarrely, it actually makes sense and is probably worth the cost of whatever it was to be created
We live in a strange world...