5 Interesting Marketing Trends from 2020

By : Administrator
Published 23rd December 2020 |
Read latest comment - 26th March 2021

Here's a great article from Marketing Week and well worth a read.

The headline stats are:

  • Brits spend £2.1bn more on lager, wine and spirits in 2020
  • Consumer confidence rebounds amid vaccine rollout
  • UK marketers set to lose £1.2bn due to ad fraud
  • One in five see no difference between YouTube and TV
  • Super Saturday shopper traffic down 40%

Source: www.marketingweek.com/supermarket-spend-consumer-confidence-viewing-habits

No great surprises about alcohol consumption after this year! But interesting that one in five doesn't see any difference between YouTube and the TV. That will no doubt dramatically change as more youngsters overtake us ageing dinosaurs. My own kids would sooner watch YouTube rather than TV channels.

I don't get it myself, but that's because I'm old 

 

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

Some interesting stats there. Less toothbrushes and deodorant though? Yuck. Haha. Maybe that's because people didn't go on holiday. Certainly less effort having to be made so less cosmetics etc makes sense.

My children watch YouTube and never TV! 


One in five see no difference between YouTube and TV

Really.. There is a massive difference between the 2 ... I think .. You tube is 99% clips isn't it


Thanks
Andy-C | Pewter World

One in five see no difference between YouTube and TV

Really.. There is a massive difference between the 2 ... I think .. You tube is 99% clips isn't it”

 

It's a lot of new content, my children watch people's YouTube shows. The creators are making millions. 


Hmmm... It is indeed interesting. Thank you for this one, Rebecca.


redstone