Google is continually updating and modernising it's search engine, and you may have heard buzz words thrown around like semantic search, structured data, or Humming Bird updates and wondered what all the fuss is about.
This is simply just the way Google now catalogues and displays information it finds from various websites, in relation to users queries, ie what you search for.
Some great recent examples have been reported by Search Engine Land.
If you type how to make french toast into Google, you will get the following result:
This is structured data and semantic search results in action.
Google wants you to ask logical questions rather than just keyword searches, and it will try and answer the question within the search display window by pulling the results from a relevant website. Rather than you clicking through to a different website.
Good news for the searcher, not so good news for the original website? Time will tell!
What does anyone think?
