Modifying Spammers Patent - Google Justice

By : Forum Moderator
Published 21st August 2012 |
Read latest comment - 21st August 2012

I couldn't help it, but I had to smile reading this. Google has been awarded a patent that modifies a site's/page's ranking if they think its been involved in spamming.

When Google believes that such techniques are being applied to a page, it might respond to them in ways that the person engaging in spamming might not expect. Rather than outright increasing the rankings of those pages, or removing them from search results, Google might respond with what the patent refers to as a time-based

Thanks,
Dreamraven
Comments
Hmmmm, I'm not sure about this.

Anything to lesson spam and poor quality is a good thing, but I agree, there has been quite a bit of collateral damage to innocent sites. This takes it a stage further.

The rank transition function might impact one specific document, or it might have a broader impact over

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

That's the thing. At some point tiny text is mentioned as well, how many times, on a forum, has a person (myself included) used that text to describe an action? At the moment, it seems like they are going for the obvious lot, meta detail stuffing, invisible text, small text and of course, links built.

Entrapment, that's a fine line (IMHO), I have seen a lot of members on different forums panic when their rankings drop and then try harder to get their site back where it was originally. If broadening your link building campaign constitutes as spam after they have toggled your rankings, ouch. Then again, its a well known technique used by spammers. They just crank their software up a notch and hey presto, more backlinks.

Here's a question though. Why even bother telling people about new updates, algos, and the new patents, what they do, how they work and then once again point to how to build organic links. If they really wanted to stop spam, they wouldn't give them all the information they needed to find ways around it all.

Thanks,
Dreamraven

Here's a question though. Why even bother telling people about new updates, algos, and the new patents, what they do, how they work and then once again point to how to build organic links. If they really wanted to stop spam, they wouldn't give them all the information they needed to find ways around it all.

Interesting, maybe a combination of scare mongering mixed with marketing (we are the best)

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

The scare mongering isn't working methinks. Hasn't since the first spammer. Its just a thought though. I mean everything evolves to a point, and here with spam, search engines should have realized that they were opening a can of worms, and found ways to stop it. Now its out of control and everyone is suffering from it in some way, not just the ones they were meant to target with their new fangled zoo.

Thanks,
Dreamraven

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