Anyone following the Panda and subsequent Penguin updates must now start to be getting a little shell shocked from all this constant flux, but now Google have gone further.
For anyone that doesn't really understand what all the fuss is about, Google has gone on a crusade to clean up the internet, and anyone who has sneakily managed to get any keywords ranked in Googles search results has come (or will come) a cropper. In other words if you have operated outside of Googles T&C's then watch out.
It's "Penguin"updates are specifically aimed at sites with bad linking neighbourhoods, or with bad, dodgy or suspect linking profiles.
If you have been using a cheap SEO service, submitting to 5000 directories for $25, done some serious article spinning, or are using automated link generation then take notice!
Googles gloves are off, and all the old spammy ways of building quick links are over.
But, just to add to all of the confusion chaos, Google has suggested website owners start removing dubious or spammy links. The question is how?
You would need to contact the site you linked to, or ask the SEO company who did the work. Lets be honest, it's not going to happen!
So if links pointing to you (which traditionally Google said you had no control over) can now do you harm, then this has led to a debate centred around "Negative SEO". In otherwords, deliberately creating bad linking profiles for your competitors!
Bing has jumped in ahead of Google and offered a "disavow" tool for it's own search engine, but there's nothing like this from Google yet.
Then just to mix the pot up and really confuse site owners and marketeers, for the last few months Google has been leaving notices in Webmaster tools for any with bad link warnings, and asking you to get it sorted.
But then Matt Cutts (Mr Google Anti Spam Man) told the world on Friday that "if you received a message yesterday about unnatural links to your site, don
So far, I have studied and I learnt you do not need to remove links but you need to make unique content and quality&whitehat contextual backlinks. Thanks. Nathan Lynch
I received an "unnatural Links" email from Google a few months ago and my rankings have slowly dropped and dropped. 3 months ago I had many page one listings for some competitive keywords but now they have all dropped to below page 10! The site is still in the Google index because if you search for the domain it shows up. So how do I find out which links are causing the problem? I have used some link checking tools and it looks like a lot of the links I had are now "dead links". I though these may have caused the problem so I asked Google to reconsider, but after a few weeks they got back to me saying there was still a problem. I emailed back and said that I outsourced some link building last year but I don't know what links where built and the company's website no longer exists, what should I do? If Google says you have unnatural links why can't they tell you which ones they are so you can try and remove them? Why can't they simply ignore links they don't like? Negative SEO can be very dangerous, I could simply bring down a competitors site by adding bad links to it. It is possible that Google are sending out "unnatural links" emails as a fishing expedition to try and get website owners to report blog networks so they can ban them. What a pain!!! rogerweavers
“If Google says you have unnatural links why can't they tell you which ones they are so you can try and remove them? Why can't they simply ignore links they don't like? Negative SEO can be very dangerous, I could simply bring down a competitors site by adding bad links to it.” This is the big beef everyone has at the moment. In theory, they should ignore any irrelevant links like they used to. To make it worse, unlike Bing who have just launched it, there is no "disavow" tool in google, ie I don't want to be linked any more, meaning you are left to try and track down the cause yourself, it's nuts. In WMT, look for any high volume of links from one domain. In theory, this shouldn't really matter, but if it's a ropey domain, then contact that site owner and ask to be delinked (if they listen!) Or look for high volumes of the same anchor text, this seems to be a trigger point, especially from single domains, or closed networks, forum profiles that kind of thing. Anyone who has outsourced any SEO in the past few years and wasn't really aware what was done, or have a list of the links they created could potentially be in trouble! Unfortunately hysteria seems to be fuelling confusion, and peoples businesses are suffering. Did a post on Negative SEO here which may be of interest. |
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