Is it worth it to do SEO Locally?

By ArchieDavidson
Published 2nd August 2022 | Last comment 22nd June 2023

I'm sorry Barry, but your SEO credibility disappeared as soon as you started link dumping in every post 

On google my business you rank by reviews. <link removed> thanks”
It's the old school practices like this that tarnish the SEO world and make cynics of us all...


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Yes, it is definitely worth it to do SEO locally if you are a business that operates in a specific geographic area or has a physical storefront. Local SEO can help you to improve your visibility in local search results and drive more targeted traffic to your website.

By optimizing your website and online presence for local search, you can increase your chances of appearing in the "local pack" of Google search results, which displays the top three local businesses for a particular search query along with a map of their location. This can help you to stand out from your competitors and attract more local customers.

In addition, local SEO can also help you to build your online reputation, improve customer engagement, and increase the likelihood of customer reviews and referrals.

Overall, investing in local SEO can be a highly effective way to improve your online presence and drive more targeted traffic to your website <link removed>, which can ultimately lead to increased revenue and business growth.


SEO is totally worth it! If you don't have any SEO, having a website other than having something nice online printed on a business card or appearing at the bottom of your email signature is pointless. Having a flash site matters, and having the best SEO practices implemented help to bump you along in Google. It's hard to word; it takes a lot of time but pays off eventually. And I can't stress the Google Business Profile route for local SEO.




We have done our own SEO and have also hired multiple SEO firms for certain tasks. I would say that there are pros and cons to each side. For some context I work for a company called Collaborate Works ( and we offer shared workspaces such as serviced offices and coworking desks. The majority of our leads are generated online through our website and because of this we focus a lot on SEO. 

Our search terms are highly competitive as we have to compete with our direct competitors and workspace agencies/ portals. Both of these groups seem to have never-ending amounts of money for their SEO campaigns. Because of this we have to think outside the box on how to compete as we cannot go toe to toe with their large spending budgets. This is where our own SEO work can come in handy as we are heavily involved with our company and understand the external environment we are in very well. 

In the past when we have employed generic SEO companies and spent money with them, most of them have provided unimaginative and straight forward SEO campaigns which have little effect against the big fish in our digital surroundings. However there is still a time and a place to use SEO companies to help. If we have come up with a strong idea but don't have the time, resources or expertise to implement it. That's when we will hire a strong SEO company for some help in implementing our idea or strategy. 

Essentially we only pay for SEO services if we have a clear idea what we want and we can't do it ourselves for whatever reason. There is no point in paying for a generic SEO service without having an idea on what you want or how to get it as you will receive a carbon copy, plain SEO strategy which will have little impact unless you have a very large budget.

Hope this helps

Collaborate Works

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