We all love that cheeky McDonalds we have to cure a hangover. Well I do anyway; and sometimes its not just for a hangover I'm pretty sure 99% of the nation does love a McDonalds from time to time.
We love the food, but how many of us have taken a step back and focused on how successful the franchise is. With restaurants all over the world they are bound to take millions of complaints on a daily basis, however it has come to my attention recently that they do face criticism head on.
Fake news has been headlining social media for some time now; McDonalds being one of many victims on the receiving end expressing that their chicken nuggets are not from 'Chickens feet or beaks'.
Marketing director of the company stated that:
For us to continue to make progress in getting people to trust us, we needed a new language and to challenge [these myths] head on, rather than just telling good stories. We thought it was a good idea to put those myths out there and then answer them.”
I feel as though this should inspire us to do the same, I know that McDonalds are a extremely big Franchise, but if they can come back from numerous horrific accusations then we can come back from a negative customer review or complaint. It is all about the way you tackle these issues, its about patience and knowing what your customer wants to hear.
At the end of 2016 McDonalds had the highest trust rating anyone had ever seen.
Surely that is motivation to keep going and tackle things with the same approach...