For those that don't know, if you are checking your SERPS (search engine rankings) you may be in the personalised search trap.
Google tries to be helpful by writing to cookies on your machine, which will remember recent keyword searches. In otherwords, you may appear to be higher in the rankings that you actually are....
Good article here that explains it, and how to get round it.
How to Turn Off Personalized Search
Excellent point.  Another variation is that there are numerous Google Data Centers - and what you see on your particular data center, may be different than what someone else sees on theirs. This can happen if Google is rolling out a new algorithm adjustment and not all of the data centers are updated, or if they are testing a change only on specific data centers. Malok
link is broken, I usually clear my cookies and sign out of analytics when I am checking manually
“link is broken, I usually clear my cookies and sign out of analytics when I am checking manually” Do wish Site reference would stop moving it's articles!! Link updated
Depending on the type of query, the location show on the left can also impact the results you see.
Good advice Steve. I would suggest downloading a program called ccleaner CCleaner - Optimization and Cleaning - Free Download I run this every time I am doing a search. Fantastic program. I haven't read the article but I would also suggest not only clearing cookies but making sure you are logged out of any Google account when doing a search. Innocent Advertising
I do like using Chrome (version 9 still rather than buggy 10). My favourite feature of Google Chrome is the "new incognito window" which is an option if you click on the spanner icon at the top right of your browser. It lets you do a nice clean cookie free search. Couple that with Hide My Ass and you can also do a nice US search if you want to check US serps, but have a non US IP. |
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