One of the busiest times of year in the marketing calendar is obviously Christmas, and November normally sees all the big brands showcasing their efforts.
Paypal seems to have kicked up a storm of protest from its customers according to the Daily Mail, by suggesting Santa doesn't exist!
Source Daily Mail
It seems critics have been very vocal across social media and asked the ASA to pull the advert. There's no public response yet from Paypal, but I'll suspect it's not how they imagined their new campaign would pan out
Maybe not the most shrewd of marketing strategies? What do you think? Poor planning or storm in a tea cup?