Depending on your business, normally product based versus serviced based, you will either be manically busy right now or like us, this will be your quiet patch.
If you are in the quiet patch, then make sure you make the most of it and put those finishing touches to the marketing plan. Because you do have a plan don't you?
Remember the cliche, don't expect different results if you do the same things next year that you did this year.
Set a realistically achievable but challenging target, then plan exactly how you will achieve it.
Maybe you will be trying to break into a new market, maybe it's a strategy of generating potential referrals from existing customers or simply upselling to your customer base. Or are you looking at doing trade shows or investigating PPC? Planning can be great fun, but make sure you track progress and keep updating the plan throughout the year.
Even if you don't achieve your targets, you will have a wealth of data and information to analyse to understand why not, and set fresh targets for the next year.
Did anybody meet or smash any targets from last year? Is anyone sat looking at a blank piece of paper and wants some inspiration?