A lot of popular brands such as H&M, Guess, D&G etc all use celebrities as part of their branding and marketing. Within good reason using celebrities in order to feature on your adverts etc is beneficial, this because the advert then becomes something an audience can recognise if you like and larger companies feels it can create role models for those who watch the adverts.
However the problem with, lets call it 'celebrity marketing' is that through using celebrity in order to promote brands it causes unrealistic role models, a lot of celebrities that feature in the ads have had so much surgery it almost looks natural Its scary because the younger generation live in front of the TV, so is it really fair to flaunt models and all sorts in front of them. For them to grow up thinking they can look like that naturally. When in fact the way they look is dependent on the money they make.
The argument which occurs is how without celebrity marketing the consumer will not be as interested in the product due to nothing on the advert they are familiar too. Also the fact that due to the TV creating role models through celebrity marketing sales increase.
What does everyone else think about using celebrities as a type of branding for their service/product?