Should Celebrities be banned from TV advertisement?

By : Forum Member
Published 26th January 2017 |
Read latest comment - 20th April 2017

A lot of popular brands such as H&M, Guess, D&G etc all use celebrities as part of their branding and marketing. Within good reason using celebrities in order to feature on your adverts etc is beneficial, this because the advert then becomes something an audience can recognise if you like and larger companies feels it can create role models for those who watch the adverts. 

However the problem with, lets call it 'celebrity marketing' is that through using celebrity in order to promote brands it causes unrealistic role models, a lot of celebrities that feature in the ads have had so much surgery it almost looks natural Its scary because the younger generation live in front of the TV, so is it really fair to flaunt models and all sorts in front of them. For them to grow up thinking they can look like that naturally. When in fact the way they look is dependent on the money they make. 

The argument which occurs is how without celebrity marketing the consumer will not be as interested in the product due to nothing on the advert they are familiar too. Also the fact that due to the TV creating role models through celebrity marketing sales increase. 

What does everyone else think about using celebrities as a type of branding for their service/product? 

 


Thanks, Rachael Kennedy
MLS Marketing Team
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Comments

I think if you have money to pay a celebrity for advertising your product you might be already solid with your business at least. And about ban celebrities actually no law about it unless if celebrity advertised product whcih is not really what was said on TV only this possible way, if most customers not satisfied with quality of product can be the reason to consider stop using celebrities just for boosting business.


Thanks
Chunky1

Yeah i agree! I think that celebrities have the money to pay for their appearance however others do not, for example a hair advert that shows the celebrity with shiny and beautiful hair, its not realistic because it isn't the product that makes their hair look like that!! 

 


Thanks, Rachael Kennedy
MLS Marketing Team

the companies use celebrity for marketing...anyone wants to attract costumers....if they don't give the add role to celebrity no one will see the add with interest that's the business strategy..

and u r talking about younger generation..they are always trying to look like celebrities so they use all that product whatever they heard about..so if they use celebrity or not doesn't matter.


Thanks,
bhawnaa660

Yes I think you paying just for what you see on TV for brand but not always for quality to have nice and shiny hair I guess shampoo it is  not enough.

 

 

World Interiors 


Thanks
Chunky1

Rimmel advert banned! 

 

This is a prime example! It is all fake!!


Thanks, Rachael Kennedy
MLS Marketing Team

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