So it's that time of year again when marketing departments have a chance to show off their latest efforts in Christmas creative, and see if they are worth their salaries.
It's a tough one for Cadbury, as it is against a backdrop of being featured this week on Watchdog for shrinking chocolate bars and less chocolates per box, whilst visually retaining the same size. Then with the possibility of job cuts at the Bourneville site in Birmingham according to the news this morning.
Maybe not the best timing, as the advert went live this morning, but with a marketing and creative head on, have Cadbury been thinking outside the chocolate box (sorry 
) or does this advert leave you thinking "fast forward".
It's harder and harder to impress us fickle consumers, especially as fewer and fewer of us sit and watch live TV, so what do you think?
