Complacency - do your fires need relighting?

By : Administrator
Published 19th June 2015 |
Read latest comment - 21st June 2015

March 2014 we were invited to bid for a Trusted Trader project in Edinburgh. After a few meetings and the bid process unfolded, it became obvious we were going to win it. Then came the hard bit, delivering it 

Well it's been a fascinating process, with plenty of trips to Edinburgh which has got to be said, is an incredibly beautiful city if anyone hasn't been. I'm determined now to go up in non work mode and do some proper site seeing with the family.

We've met and are working with some great people and couldn't have been made to feel more welcome.

From a techie perspective it's been great fun, ironing out the challenges and getting our developer to turn my mad ideas from a project plan into real code. It's also meant we've gained a marketing manager and outsourced a proof reader when it became obvious none us is good at grammar

But its really pushed us as a business which is a good thing, and made me realise we weren't being pushed enough. I think complacency can be a curse for a lot of smaller businesses. You have your regular clients, regular cash flow, everything's rosy, but you're just plodding along. Where's your strategy, what happened to your ambition and growth plan? Where's the fun?

This week the website went live to Edinburgh residents after a formal PR launch event, and the initial feedback has been great. We've explored new marketing approaches, tried new things and it's paying off. We've also been very lucky, we've had access to a comms team that have been incredible and allowed us to punch above our weight. The fires are firmly relit and now poor old MLS is starting to look a bit tired and dated. Or is that the techie just itching to make changes and interfere for no reason  

We now have a very busy future ahead, an expo at the end of the month and more possible opportunities to explore.

Moral of the story? None really, not quite a good a name drop as Barneys "I'm working with 20th Century Fox" but it does show that even with the sometimes ropey infrastructure we have to work with, you can conduct business or compete anywhere in the UK or overseas, and against bigger and higher profile competitors.

Don't be complacent, be ambitious. Branson said everything has already been done. So pick something and just do it better. Great advice.

Anyone else need any fires relighting, or is everyone one else in world domination mode?


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

good to see it going so well, yep I do need a fire lit under my   .. As I do think by the end of the year I will be made redundant if not I will be damn lucky.. I am thinking up all kinds of weird things to do ,but I would really like to find a good niche that can sell well e.g. underwear and make a go of it on Ebay. As as much as I like Pewter I don't think it will make enough for me to live on just yet , I would like it to but will have to see  


Thanks,
Andy-C | Pewter World

Good work Steve - glad to hear it's taking off!   It's all about finding that niche that you can see will take off to help burn the fire a bit more!

.....Well it's been a fascinating process, with plenty of trips to Edinburgh which has got to be said, is an incredibly beautiful city if anyone hasn't been. I'm determined now to go up in non work mode and do some proper site seeing with the family.....

 

Yes, totally agree with you on that.  Edinburgh is in my top 5 favourite cities in the world and a lot nearer than the other four (if interested, San Francisco, Melbourne, Vientiane, Vancouver)!!


You're doing brilliantly and the project was great fun to be involved in, even if I was just the proofreader  I am excited for the future for you, plus your success will send more work my way!

As for complacency I am definitely one for making excuses as to why I can't take any more on so don't push the business enough. The reality is I find time for anything that comes my way so I need to get far more proactive sort my website and push forward. I am a full-time mum who is trying to do a degree and a bookkeeping course though, so I do juggle a few balls! 

Edinburgh is a great city, I went there with my ex.  My tip is avoid it in February as it's unfeasibly cold! 


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