““In the beverage industry there are fantastic brands but their functional delivery process is not fit for 21st century. The products are great, brands are great but we need to stop using all this plastic. They [soft drinks manufactures] all talk about how much recycling they do but to us recycling is overrated and the world could live with an awful lot less plastic in the first place.”
The rest of the story is here at marketing week, and the Ad is meant to air tonight in the UK.
Should be fun to watch how the other softdrink manufacturers answer this one.
maybe I made it wrong). If you think about it though, Coke and pepsi have been at each other for a while, maybe sodastream wants to show them they can be as popular (or more). Problem is, even the new fangled sodastream machines we get at our local Spar aren't flying off the shelf..
surprised i never blew the container up!
