A nice no-nonsense view of how to build a successful online business.
"There are three things you need to be successful online traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for monetary gain via commerce or affiliate marketing..."
My Favourite quote
"Conversion:
This is the holy grail of online marketing, without this vital node infused into your website or business, you can hang it up and watch your website slip into obscurity with no traffic in sight."
Full article from site-reference.com:
The Trinity of Traffic, Credibility and Conversion
