I am not sure how many of you already know about/are taking advantage of Google Posts, but I have recently discovered how useful they can be!
Within your Google local panel that appears on the right hand side of a Google search result, you can add a 'post'. This can be anything from an advert for a product, an event, a link to a blog, a link to your web page... anything really.
All you need to do is go into your Google My Business account (if you haven't got one, you can sign up really easily) and add a post. It will then appear on your local panel towards the bottom and will last for a week, before you get a notification from Google that it is about to expire so you can update it or post a new one!
A really useful little tool to give something you want to promote a little bit of oomph.