Anyone still breaking into a sweat when you mention GDPR?
Or are you as nonplussed now as you were before May when GDPR came into effect?
From our side, we had to make some considerable (and expensive) changes, primarily to the way were capturing data as in fairness a full audit highlighted we were capturing too much info. Then our mail server and newsletter lists needed some work doing meaning we scrapped around 70,000 historical email addresses and stopped auto opting in people to our mail lists. To be honest it was a useful if disruptive exercise, making us more efficient, but GDPR in general has gone very quiet.
I was expecting some high profile warnings or prosecutions from the ICO to keep everyone on their toes. But from what I can see GDPR seems to have disappeared from the national consciousness in the same way as the cookie law.
After a recent booking with Premier Inn (July 2018), the final part of the process caught my eye:
Isn't that an auto opt in? (ie you miss it and forget to tick the box)
So if Premier Inn aren't bothered, I wonder how many other organisations aren't bothered?
Did GDPR impact your business? Did you spend time and resources making yourselves compliant, or were you already squeaky clean?
Any thoughts or have you spotted any big organisations skirting round the rules?