BBC News - How ambush marketing ambushed sport
The article refers to other clever ploys in the past by some big brands
My 2 pennies - 36 attractive females in orange miniskirts can only be a good thing
(Clive now runs for cover from the fiancee)
Hmm debatable - have they broken any laws or is it just a clever publicity stunt? BBC News - How ambush marketing ambushed sport The article refers to other clever ploys in the past by some big brands My 2 pennies - 36 attractive females in orange miniskirts can only be a good thing (Clive now runs for cover from the fiancee) Clive
Thing is, its worked, and how much extra coverage are they getting, as everyone (including us) talks about it. I think it was clever tactics, although be interesting to see what happens!
definitely clever marketing but i'm not complaining
Another clever marketing technique which works is using the shock factor. For example, the humen centipede film was marketed as 100% medically accurate and was banned from cinema in several countries. This only made people want to watch it more just to see what all the fuss is about |
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