It seems that 'age discrimination' has become a problem within Marketing and not just everyday life.
1/3 of Marketers feel that the older generation are not represented enough in regards to Marketing within their businesses. With new technology launching everyday, older marketers feel isolated within their companies, as they are not familiar with how to use or train people to use the newest gadgets. Many feel pushed to one side and replaced with the younger generation who are said to know more about the latest technology.
Is this the right thing to do? Should age be a factor when deciding who is best fitted for a job? Is knowledge of technology more important than experience within the Marketing field?
