Another great pearl of wisdom from the man Seth!
The mythical 10x marketer
She's not a myth.
Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come?
The 10x marketer understands that the job isn't to do marketing the way the person before you did it, or the way your boss asked you to do it. Strategic marketing comes from questioning the tactics, understanding who you are seeking to change and being willing to re-imagine the story your organization tells. Don't play the game, change the game.The 10x marketer doesn't fold in the face of internal opposition.
These two points are essential and easily overlooked. If you are merely doing your job and also working hard to soothe all constituencies, it's almost certain that your efforts (no matter how well-intentioned or skilled) will not create ten times as much value as a typical marketer would.
Full article: The mythical 10x marketer
Food for thought if you're doing your own marketing. Maybe time to stop all the self promo facebook and twitter posts and rethink your strategy...
