Whats your thoughts about the Morrisons milk gesture?

Originally Posted by sjr4x4

“......This is also a superb marketing coup for Morrisons, which my cynical side is trying to suppress, and I hope we don't have  a story breaking in about 5 years where it was revealed only 5p went to the farmers 

But what do you think, is it a good idea? Would/will you pay an extra 10p for your milk?

Or do you believe the industry as a whole should simply pair fairer prices in the supply chain, with the obvious increase in prices for consumers?”

I agree it seems to be painting Morrisons in a good light, but just to clarify according to BBC News:

The NFU said that currently Waitrose, Marks & Spencer, Tesco, Sainsbury's and the Co-op have arrangements where a farmer is paid a price above the cost of production for milk.  Asda, Lidl and Aldi currently do not offer such deals to farmers.

I have no idea how much they are paying farmers but at least some of the other supermarkets are already paying above the cost of production!    So Morrisons are just playing catch up and Asda, Lidl and Aldi are yet to catch up!! 

What an unbelievable statement, "ok supplier, if we have to, we'll pay you a little bit more than it costs you to produce it"! Imagine if everyone treated suppliers like that! Trouble is, if they unite, then the supermarkets simply import from overseas, and we all moan about the prices going up.

Interesting listening to one farmer on the telly who was lamenting the passing of the Milk Marketing Board, which was apparently scrapped by the Tories in the 90's. The idea was that the Milk Marketing Board which was set up in the 1930's would decide the price of milk, guaranteeing a minimum price for farmers.

But the Tories argued it should be left to Global market forces, allowing competition, which is why the MMB was scrapped.

Just looked on wikipedia and remember some slogans from my youth:

"full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day". In the 1980s, they ran the "Accrington Stanley, Who Are They?"

So with the benefit of hindsight, was it wrong to scrap the MMB, and is the answer to reinstate it? Or does that go against our free economy principles?

Yay, we can blame the Tories, I KNEW it! 

I do feel for the dairy farmers, it must be a nightmare job at the moment. I heard that the Morrison's milk costs 23p more but only 10p goes to the farmers....

Oh and I remember the Cool for Cats slogan/advert for milk that used the classic Squeeze song. 

Oh gawd, who rattled the lefties  

Originally Posted by Rebecca (PayforPrecision)

“Yay, we can blame the Tories, I KNEW it! 

I do feel for the dairy farmers, it must be a nightmare job at the moment. I heard that the Morrison's milk costs 23p more but only 10p goes to the farmers....”

My understanding is that the retail price of a litre of milk will go up by 10p, all of which will go back to the farmers. According to the original BBC article:

"The Milk for Farmers brand means a four pint bottle (2.27 litres), which now sells for 89p, will cost an extra 23p."

I suspect this is where the 23p figure has come from. So farmers will receive 23p for each Four pint plastic cartoon you buy.

Or have I got that wrong? 

Originally Posted by sjr4x4

“Oh gawd, who rattled the lefties  

My understanding is that the retail price of a litre of milk will go up by 10p, all of which will go back to the farmers. According to the original BBC article:

"The Milk for Farmers brand means a four pint bottle (2.27 litres), which now sells for 89p, will cost an extra 23p."

I suspect this is where the 23p figure has come from. So farmers will receive 23p for each Four pint plastic cartoon you buy.

Or have I got that wrong? ”

Thanks, blame my husband....he filled my head with LIES!