New Musical Express, the once iconic music mag is re-branding after paid subscription figures fell to 15000.
NME launched online as far back as 1996, making them digitally vintage!
So the new plan is to rebrand the offline mag,move from just music to embrace fashion, film, TV, politics and pretty much everything. Then make it free, distributing 300,000 copies around various locations such as universities, tube stations etc.
No doubt the new model is reliant on advertising, and with a long established digital presence they allegedly have a reach of nearly 4 million people a week which is pretty impressive.
Is there still a need for an offline version of NME I wonder? Do youngsters still read magazines, or is it all tablets and kindles?
Be interesting to see how it goes.
Source: NME.com - NME announces major brand transformation
