Marks & Spencer says high profile marketing campaigns starring Danni Minogue helped boost sales across food and clothing in the three months to 2 October.
The high street chain reported a 6.5% rise in total sales and 5.3% rise in like for like sales, which exclude new stores and space.
Its general merchandise division performed better than its food division, up 7% compared to 3.7%.
M&S credits marketing for strong growth | News | Marketing Week
Always wondered if these high profile campaigns actually work, obviously they do. Not quite sure what Danni's famous form though? A singer, judge or somebodys sister?
