A lot of my new blog clients seem to be escaping the clutches of Google by putting regular, good quality blogs on their website instead. The use of well-written content that's regularly posted on your website, seems to boost your SEO as much as AdWords. And this isn't me talking it's my clients.
I think it can be a bit scary if you use AdWords and and it seemingly produces results as you feel reliant on it, that's how they get you I suppose. You don't want to give it up and risk a loss of leads.
But imagine not having to pay them every month and instead having high quality content on your website that actually produce top class leads?
What's your experience? Are you an AdWords advocate? Or do you write regular blogs? I'm interested to know if my sample is typical of the way people are going.