It's interesting to hear how things can go wrong, even with global brands who have access to resources and budgets the rest of us can only dream of.
According to Marketing Week, Cadbury have inadvertently released a similar slogan to the recently launched Coca-Cola campaign.
It is “unfortunate” that Dairy Milk’s new slogan ‘Taste like this feels’ is similar to Coca-Cola’s ‘Taste the feeling’, according to Cadbury’s global brand equity director Nikhil Rao, but he insists that Cadbury’s focus on ‘consumption experiences’ gives it a point of difference.
Full story here: www.marketingweek.com/2016/04/05/coca-cola-slogan-likeness-is-unfortunate-says-cadbury/
Oh dear 
