Read a great article on Marketing Week by Mark Ritson about his take on the debate:
"If British voters opt to stay in the European Union next Thursday we lose the last vestiges of sovereignty, immigration will run amok and rule of law will permanently cease to be a matter for British courts.
If we vote for Brexit our economy will most certainly crash, we will become a political and economic pariah state and, if European Council President Donald Tusk is to be believed, we will usher in the end of Western political civilisation as we know it.
Clearly, it’s rhetorical nonsense on both sides. The debates have become childish slanging matches in which both sides throw bullshit in ever increasing volumes at the other. I have no idea which way I will vote and even if I did, I certainly would not be advising you what to do. This is Marketing Week after all, not The Spectator.."
Marketing Week - The Leave campaign is winning the all-important emotional argument on Brexit
He then goes on to say from a marketing point of view, the leave campaign is pursuing the emotional argument based around sovereignty and immigration, versus staying as we are. So his argument leave voters are more likely to vote as their reasons are more emotive, than getting off the sofa and voting to stay as we are.
Interesting analysis, and probably spot on.