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There was a time when talk of Google Penguins and Panda's brought everyone in the digital marketing out in a cold sweat.

But huge gaps between releases have now given way to longer roll outs, to the point no one really seems to know what Google is up to these days!

For those unfamiliar with Google Pandas, this post will explain: what is a Google Panda?

The latest roll out, badged as Panda 4.2 seems to be quite pedestrian in its deployment, confusing most in the SEO industry, as previous monitoring methods can't take into account such a slow roll out.

Search Engine Land reported Google engineer John Mueller explaining that the rollout is taking months and months, as opposed to days or weeks, because of an “internal issue” related to “technical reasons.” But he explicitly said this rollout is not going slowly specifically to “confuse people.”

Search Engine Land - Panda 4.2 Is Rolling Out Slowly For Technical Reasons

Hmm, maybe the internet has grown too big for Googles infrastructure? There has been some talk for a while that the Google web crawlers that visit your web pages, may visit your pages less as they struggle to catalogue the worlds pages.

So optimising important pages is a must if you want to maximise your "crawl budget". As the internet continually expands, the catalogued search index held by Google must be immense. To then apply an algorithm update to it, which I assume in reality is rebuilding that search index with the new factors applied is going to obviously take some time.

Throw in one of those famous technical problems any one who works with computers has from time to time, then scale it up to a Google size, and we have a very slow Panda. So maybe it's fair to say the Panda has turned into a Turtle?

Does anyone worry about Panda or Penguin updates? Do you worry or understand about your crawl budget?

The social media backlash seemed to reach hysteria proportions to the point of absurdity.

It would be good if a fraction of those dishing out death threats and abuse got as hot under the collar about starving kids or other human tragedy.

On facebook a mate of mine did a similar post about perspective, only to be flamed with hysteria. How many of the sudden wave of animal fans has ever given to an animal charity or spoken out about it before? How many I wondered have been to a zoo happily taking pictures of a big cat pacing backwards and forwards in it's tiny enclosure?

At least Cecil has been immortalised, he now has his very own wikipedia page

en.wikipedia.org/wiki/Cecil_(lion)

As for our gun toting Dentist, he seems to be on the verge of creating an online religion with the amount of ranting going on: Shame Lion Killer Dr Walter Palmer and River Bluff Dental

There was an image which did make me smile..

He might have murdered a tourist tame lion, but it looks like he will be well and truly thrown to the wolves. Mob bandwagon mentality or mob justice? Either way, this is one side of the internet you don't want you or your business to be caught on 

Jesus Christ Barney! What did you do to someone in a former life????  

I'd maybe take a break for the rest of 2015, stay away from vans, garages and boilers!

You really should consider writing a book, we've probably got enough text over the years already, we could publish it for you  

Well hopefully, but I'll let you tell us if it is when you have gone through the pain barrier

Hmm took us by surprise!! Bypassed our security filters as there wasn't any profanity or web links.

One to watch out for, little Indian Jedi spammer 

Good for you 

Bit of a pain the graphic/text rules, always catches me out. You can have a graphic with some text, but the text can't be the majority of the image. So have a headline with the rest as the image.

Takes a bit of trial and error. Remember to target your audience. That's the one really good thing with facebook, you can really tailor your audience.

eg, for proofreading, you may want to target web designers, who might subbie you, so you could add web design or content creation as an interest, then limit the age to maybe 23 - 55. Any younger, they are unlikely to run a business so it will be a hobby, any older and they aren't probably interested. Just a high level example.

It's applying this kind of logic that can save a fortune in untargetted clicks. Takes some time to research your ideal target audience, but once you have that data, it's priceless and you will see your cost per conversion decrease.

Interesting story about Npower. Ofgem, the Energy Ombudsman has ordered Npower to give free energy to customers who have outstanding complaints that haven't been resolved within 28 days will get free energy until it's sorted. 

According to This is Money, "Customers affected by this up to July 21 will also have any outstanding debt on their account written off by Npower, the regulator Ofgem added."

Just goes to show that good old customer service is still lacking in plenty of large organisations. Good to see the Ombudsman taking a firm stand.

Originally Posted by mrb

“I wonder if this lady regrets putting her face to a review only last month.  ”

What I don't understand in this modern age, why Yelp let their reviews go live completely unmoderated and then try and clean up afterwards  Not even profanity automation?

Apparently they have deleted 5000 reviews in the last 24 hours, and as fast as they are going, they are getting re-added.

Is it me, but wouldn't common sense kick in and you would suspend the listing till it all blew over?

Wallets not big enough to get enough Euro's in for a kebab 

Originally Posted by mrb

“Ditto!   I did the same for Windows 8 and I'm on.....    .....Windows 7!  Yes still.   That sums up Windows 8 for you!!  ”

Yup, on Windows 7 running "classic" settings, with Office 2010, and it all works a treat. Shall stay here until this lappie goes in the bin, and then survey the Windows 10 aftermath/carnage in about a year when it's time for a new machine.