Mattel, responsible for many iconic brands seems to be struggling in this modern digital age. Having 2 small girls, I know far more than too much about this market sector than is healthy 
Disney's Frozen phenomenon seems to be a run away success that is haunting parents the world over, and kids these days are techie savvy, that use ipads at preschool onwards.
Mattel is trying to fight back with plans to release Barbies that can record voice and connect via wifi, which has generated comical comparisons to Chucky (remember the evil doll?).
Lego still seems to be popular and it's something I try and encourage my kids to play with, though the missus claims I always seem to be having more fun. Girls just don't seem to be interested in lego battleships 
So are toys evolving and leaving some manufactures behind, or is it more a case of business complacency and assumption of market dominance?
Complacency does seem to be a common trap for a lot of corporations when they get to a certain size, IBM, Microsoft, maybe Google....
