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advice needed on lead gen

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Published 15th April 2012 |
Read latest comment - 16th April 2012

Hi



I run a sucsessfull insulation company and until now have generated my own buisness through emaill marketing word of mouth and our website,



as we a looking to expand i am looking into paying a company that can generate ins leads for us by telesales..



I have never used this service before so have no idea if it is cost effective or the adverage lead price etc.. so if anybody has used this service or if anybody knows and companies that provide it would be greatly appreciated...



I need to know:-



Price per leads ATP PG and SPG

quantity of leads that can be generated each week

discounts availiable on quantities

Payment Terms

Quality process of Lead

Returns Policy

can specific areas be targeted



If you can help answer any of those questions please let me know as i have no idea where to start.
Comments
Specifics will be down to your particular industry, but for us we found the telesales approach an expensive way to generate leads, but it was good experience, and plenty of people get a good return.

Contact a few, then go and visit them, get shown round and ask loads of questions. We tried a pilot campaign, so limited any risk. If it had worked out, then we would have increased it, but it wasn't for us.

Other options could be things like PPC, adwords? You have more control and can be a great way of generating leads.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

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