Business Nightmares with Evan Davis, Doomed Designs
Fascinating stuff, looking at big business and some of their bizarre decisions.
Focused on Coca Cola and their amazing decision to scrap the original formula and launch a new taste in response to the 1970's Pepsi Challenge marketing campaign. Just shows a brand leader can really get it completely wrong!
Don't remember it personally, although now explains where the "classic cocca cola" tag line came from.
Great one from washing manufacturer Persil, who as market leader, decided to launch an even stronger washing powder that destroyed clothes
