It seems Instagram, the image and video sharing service has overtaken Twitter in number of users, with a reported 400 million monthly active users compared to 300 million or so Twitter users.
I'll confess to missing the Instagram craze, there are only so many social networks to keep up with, although maybe I should have looked at Instagram instead of Google Plus?
But is Instagram any good as a business marketing platform? I've seen various discussions on Linked In and some marketing sites that Instagram is an untapped marketing resource.
Webpro News reports that Instagram which is owned by Facebook (didn't know that!) is about to launch an adverts as from today, utilising Facebooks advert infrastructure, following on from the ramping up of recent twitter adverts.
So is anyone dabbling with Instagram marketing or planning to use it for business promotion? Is it worth investigating as a marketing opportunity?
Be interested to hear your thoughts.
