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Thanks all for you input food for thought and will be trying a few of your suggestions.

Thanks for comment Pamela - They are selling the products that's not the issue it's more about squeezing more juice out of the lemon, catching a further x% that will buy if there is a bolt on benefit or a reason to comeback to the site.

I am currently working on a clients website and am at a complete loss for a call to action for there products.

They sell office telephone systems, so I can't do the whole download now for free! or sign up for our newsletter and get an extra 10% off! because they pride themselves on selling it at the best price anyway.

Client is resiting free delivery as an option again because of the tight margins it distorts the price for them.

So any thoughts?

Just wondered how may here on the forum use PPC for their websites and how successful they find it?

I use it a lot and like all the web marketing it is also a bit of an art to get right!

Do you do well for your investment or does it just burn your budget?

Just checked a site I have listed on qype from the beginning of 2010 I have one referral from there site - to put in perspective from splut I have had 25!

If you have google analytic's on your websites then you should be able to pick up qype enquires in the stats

Quick straw pole - how many people here have any directory referrals showing up in their stats?

Or anyone phoning saying I saw you on such and such.

Looks like they are trying to keep the online side going.

Venture capitalist will acquire for

I have had the police one a few months ago - call came through my answering service, can I speak to the owner of the company is's so and so in connection with a matter from the west sussex police, so I though oh dear what's happened and bang a charity police calender they where running etc nothing to do with the police

Another update - google has indexed but has given it no real positioning in the search ( I gave up after page 15 )

So I am going wait a week and have a pr article done for the site - will be back with the results.

It's been nice here in the south of France - first days rain in 3 weeks