Hi Ben, welcome aboard. Moved your thread over to our Social Media section.
I like the fact you are on a Digital marketing apprenticeship, personally I think these kind of apprenticeships are the future for a lot of youngsters. Hopefully it is structured, you are getting proper training, some cash and a full time role at the end of it. As opposed to slave labour!
But you are only 5 months in, sounds like you have been getting a good all round grounding, but have a long way to go.
Are you asking the question as an employee of HeadTech Solutions, or as a wannabe free lancer?
Or is it you don't think there is anyone with the relevant knowledge to train you, as sending out lots of self promo isn't the way to use social media, and will win few if any clients.
Social Media is all about engagement, conversations, building relationships. Brand awareness is part of it, but only if readers find what you are writing vaguely useful or interesting.
If Coke keep pumping out promoted posts saying "buy coke" buy coke" you'd soon switch off, unfollow them, block them etc.
Social media tends to help or aid the sales process rather than being a direct result. So it becomes part of your marketing mix. A lot of businesses struggle with social media because they want instant results. You can get these, but then you are down the PPC route, which is superb result driven marketing, but you pay for it.
Organic social media is more a long game approach, working in tandem with emails, flyers, PPC, etc.
I did a thread recently about starting social media campaigns from scratch, and what results they generated. I cheated by combining them with boosted posts (PPC), but it may be useful.
Starting Social Media Campaigns from Scratch
Any questions, fire away.
