Online Marketing - what goes online, stays online!

By : Administrator
Published 26th January 2015 |
Read latest comment - 26th January 2015

Saw a interesting article on the beeb about the emergence of so called "regret apps". In other words having the ability to try and retract public comments on messaging medium, social networks etc.

It is interesting to see some of the profanity and language that originates from some youngsters (and not so youngsters!) I sound like a broken record trying to explain to younger extended family members that it may sound cool now, but not so cool 10 years later when going for that management role 

But I do find it bizarre when you see business owners mixing personal and business messages on social media pages, including swearing or unsavoury non humorous comments, from racism to sexism.

Even sales campaigns or marketing messages can come back and bite you. We did a promotion years ago as an experiment with a 3rd party. The idea was to generate short term high volume, but for a very low price. It quickly became apparent it was a bad idea, but by then the marketing message had been retweeted and reposted, and for 12 months one site stubbornly showed up in a search for our brand name, about half way down the page, shouting this old marketing message.

I do like the idea of a regret app that you can push a button and it retracts any old contact you think is out of date or paints you in the wrong light, but in reality it's never going to happen.

When stuff is shared now, you have no control on distribution, so make sure any marketing messages are proof read, and will stand the test of time!

Anyone got any (or willing to confess) stale marketing message horror stories or old social media posts that have come back to haunt them 


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

But I do find it bizarre when you see business owners mixing personal and business messages on social media pages, including swearing or unsavoury non humorous comments, from racism to sexism.

 

I agree. Whilst it's good to maintain personal touch with the social media, but posting content that offends other people or make your brand vulnerable is simply not right. 


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