- First, know your mission.
- Second, make sure you get the basic structure right.
- Third, get the right team at the top.
- Fourth, a strong purpose and a sense of ethics give the company a solid foundation.
- Fifth, no matter how big you are, details count.
- Finally, listen to your customers and act on what you hear.
Like him or loathe him, you can't argue with his strategies, even if they were considered highly risky at the time, ie Virgin Airlines etc.
