Lush have announced they are shutting down all their social media accounts.
They are being quite bold as they have a big following online. I find they are like Marmite, you either love or hate the products and as going into the shop gives me a massive headache you can guess where I stand! Can you still succeed without social media? Well they're already a well established brand, so I guess it depends how the high street does. Eventually we may start to forget them if we don't happen to walk past the shop. Mind you most of their customers seem to be huge fans, I guess that must be what are relying on. Thoughts?