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It depends why? If you are doing it for financial gain (ie advertising, monetizing traffic etc) then it's a risky strategy.

If someone has genuinely wound you up, then it's a lot of effort to go to. There are already countless review sites out there. If you are doing it as a public service, then you have to make sure you are squeaky clean legally.

But if a company is dealing in practices some might perceive to call deceptive or shady, and people are naturally looking for more information, then it can be effective, eg:

Business Directory Renewal Scam

Vision aka VARDIS

My particular favourite...

0207 0603 887

Sherlock Holmes and Dr Watson go on a camping trip. After a good dinner and a bottle of wine, they retire for the night, and go to sleep.

Some hours later, Holmes wakes up and nudges his faithful friend.

Must admit, with all the new changes with the new look analytics, I'd over looked the social tab. But playing with it today, it's fantastic, giving a breakdown of all of your inbound social traffic, and what's converting.



If you've not used it, then go and have a look, you may have a few surprises.

Here's a good help file for it:
About Social Analytics - Analytics Help

Also there is now also an activity stream, which only works for a few social networks such as Google+ (obviously) and things like Digg, but if Facebook starts using it, this could be pretty useful.

Search Engine Land have a good article on it:
Discover Links Using Google Analytics New Backlink URL Report

So just over a year ago, we scoffed at the $50bn forecast

Now it's doubled!

"Facebook has set the share price for its upcoming initial public offering (IPO) at between $28 and $35 per share, valuing the company at between $85bn-$95bn (