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Oh Alice, that was just begging to be hived off and started as a new thread

This is now the Alice start your business thread!

So as Alan says, tell us more

We'll ask the questions for you! What sector are you looking to get in to? Is it related to what your doing now? What's holding you back? What's worrying you?

Is Jan 1st 2013 going to be Alice new business day?

Follow the link to the article from the OP, it explains it there. I think it's a great idea

High tech farmers!

Now they just need to figure away of keeping those tractors off the roads (especially in rush hour) and stay on the fields as they were designed to be

Wahey!!! About bloody time young lady!!!!

Great news, and now you've gone public there's no going back

There you go Ray, you've inspired somenone else

Well we had heard mumblings on the grapevine for ages, but only just found out that Qype has been bought out by Yelp for $50 million.

News Release | Investor Relations | Yelp

So sweep stake as to how long before Qype is rebranded as Yelp and Qype disappears completely...

lol very good

There developers do have too much time on their hands!

yup agreed, perceived value. Plenty of people pay thousands annually on Yell and the like, and are very happy with their return. I think the numbers are declining personally, but the average new or small business taking a foray into the online marketing waters will be wary of that kind of model.

Interesting one, no experience of actually doing it, but personally I find it very intrusive and highly annoying.

Email is email, you can set your spam filter, or a quick delete and it's gone. But a mobile will ring, or buzz, is distracting and when you find out its a marketing text, becomes annoying. In my view, that's a bad association to have.

I assume any sms marketing has to be opt in, but I still get them and go out of my way to ensure I opt out if giving out my biz mobile number, so plenty of busnesses don't care, or just sell your stuff on. Mind you it's well known that the TPS is a toothless agency, so I wouldn't worry too much about upsetting them

I suppose if it was highly targeted and maybe I'd expressed a semi recent interest in your services then you could maybe justify it.

What does anyone else think?

A nice short article from Marketing Land.
Predictions For The Future Of Advertising & Media

What caught my eye was:
"No one wants to see advertisements . Yet, it will become increasingly impossible to go through 60 seconds of any day without viewing some sort of advertisement"

"The world is increasingly global. Yet, advertising is increasingly local."

and I must admit, I agree completely with his summary of the future

"In my opinion, most forms of media will gravitate toward a subscription model. People simply don