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Sorry Paul, you obviously slipped through the cracks.

Question 1, does your friend have a decent marketing budget (5 zero's would be a good starting point )

The idea itself is sound, but if I go to the time and trouble to post my details, ideal customer etc, from a standing start, how long will it take before the site generates enough local traffic to warrant any genuine responses. Time is precious, and people going to the trouble of filling in your forms will expect results, (as you did on this forum).

So who will ever see my post, meaning no leads, and no referral cash for you friend, to invest back into the site and grow it. So where will the revenue come from? I figure he needs at least 24 months budget for overheads before any money starts coming in.

No point going down the adsense/adverts route, because without traffic it's worthless.

Sorry to be a bit doom and gloom, but I'm just realistic, as I know how hard it is to start large sites that are dependant on referall traffic, (I'm working on my 5th) which is why I ask the question about marketing budget.

Otherwise it's a pipedream, with a few contacts, minimal exposure and no traffic/marketing plan

But if you have a budget, spent wisely, anything is possible

Now that's what I call a professional rant

Yeah but you get lions and tigers, we get squirrels and rats No comparison

Very clever, using offline marketing to promote online.

"Who Sent Me Chocolates?" - Company Tries Sweet Twist To Tap Into Google Traffic

Has generated some good publicity, but be interesting to see what the end result is, as in new clients, revenue generated versus the cost of the campaign.

Swop ya! At least you get a summer!! We get hosepipe bans in March, then nonstop rain, floods and misery for the rest of the year

For anyone doing battle with the Winter Snow, here's a bit of light relief. It's worth visiting this guys site as well, he has some great cartoons


credit 2008 December