Posts

Have just heard back from both founders of the company, which is US based, and they have both expressed shock and sincerely apologised. They are investigating why this happened, but I think we all know this is just a case of cheap outsourcing.

Interesting though, it's not just site owners that have to worry about the effects of low grade SEO work on their web sites, it looks like bigger marketing companies and agencies need to start considering some of their outsourcing strategy Ethics and decency seemed to be sliding to an all time low in the name of cost cutting and getting things done on the cheap..
How not to use Google Adsense 26th July 2013 12:15 PM
“I had a friend who opened 2 Adsense because he had bank accounts in 2 countries and they banned one of his accounts saying it was against their terms and conditions.

He had one account in his home country and he had a Thai bank account as well but he thinks they traced his IP address he was logging into both accounts, or he was using both pub IDs on on the same sites!

”

We've got 2 different adsense accounts, going to 2 different bank accounts, as they relate to different businesses, which is fine.

More likely he was doing something a bit untoward, or as you say using both pub ids on the same site
How not to give Customer Service 26th July 2013 12:02 PM
Can see both sides of this one, the Hotel is a business, has clear guidelines and is following them, but is trapped in an era before the internet.

The actual circumstances are sad, and the lady is obviously in grief, and has responded quickly whilst full of emotion. But in this age of the internet, reviews are the currency of hotel occupancy, and the hotel bearing the cost of a
E-mail marketing 26th July 2013 11:52 AM
“How do you go about approving Open-Rate and hitting the inbox? I have been trying Merge Tags to make the emails a bit more personalized, you know, having the persons name in the subject line”

We personalise with the business name in the subject or content, but steer clear of names, dear fred etc. In our sector, Frank might list a business for Nancy, who delegates emails to bob, so we just stick with the biz name.

But obviously if you can target an individual and personalise then that's better.

Imagine in the future with a slick database and clever software, "hello Mary, hope you enjoyed your holiday last month, and is the dog feeling better?"

Maybe one day

Emails still seem to be down to the subject line though. I delete 90% of mine without opening, the subject tells me if its spam or unimportant. No doubt everyone else is the same.
Lead Generation Ideas 26th July 2013 11:45 AM
“I feel consistent SEO and PR would work wonderfully for my business but you've got to put in sufficient commitment over the long term to get the most benefit from them and I haven't done that.”

and it would be nice if certain search engines stopped changing the rules every 5 minutes and made our lives easier and encourage more long term commitment
Shameful behaviour of an Indian SEO 26th July 2013 10:58 AM
Normally we ban and delete low quality posts from SEO bods, especially when they pretend to be from the UK or US, but their IP is registered in India.

But the person posting under the name of "Wendy James" has reached in my mind a new all time low, in an attempt to deceit people, just for the sake of an attempted link dump or some SEO advantage.

Wendy James uploaded an avatar, supposedly of herself. Infact she/he grabbed the image off Google, and the image being used (which I have now removed) was that of a Canadian woman murdered in 2011. There was no argument or coincidence, the exact avatar image was taken from the multitude of news sites displaying the same image. I'm not going to post a link to the actual story as there is no need to cause any upset if this got indexed.

But I will email the company that "wendy" supposedly works for, which is based in the USA, and I'll await their reaction.
“Yesterday MP Claire Perry's website was hacked. The current advisor to the British Prime Minister on UK Internet filtering laws accused a blogger who reported it of the deed, in threats revealing she doesn't know how links or websites work.

MP behind UK internet porn filter hacked, accuses blogger who reported it | ZDNet”

Unfortunately the blogger that reported it is a political columnist, who then asked her to retract her defamatory comments. After hearing nothing, he set up a poll for his readers asking if he should sue her

Unsurprisingly 86% (2,404 votes) were in favour of legal proceedings, so apparently he has.
Should Guido Sue Claire Perry? - Guy Fawkes' blog

How not to manage your online reputation...

It is worrying though how such an important topic such porn filtering is being advised on by someone with obvious netiquette deficiencies...
So the baby was born 25th July 2013 1:06 PM
Have been sent a video clip of him, reckon he has his dads nose?

Little George
I love this story.
“The Archbishop of Canterbury has warned the online lender Wonga that the Church of England plans to force it out of business - by competing against it.

The Most Rev Justin Welby told Wonga boss Errol Damelin the Church planned to do this by expanding credit unions as an alternative to payday lenders...

..."I said to him quite bluntly that 'we're not in the business of trying to legislate you out of existence; we're trying to compete you out of existence'."

He said of Mr Damelin's response: "He's a businessman; he took that well."

BBC News - Church plans to 'compete' Wonga out of business”

Fantastic, way to go Rev Welby!

Now this is something the Church really could do to up it's profile and make it's mark as a focal point for the local community. A trusted and ethical credit union.

I've just emailed Rev Welby and asked him if the C of E would consider starting a search engine....
The Chancellor says the economy is on the mend, so we can all relax.
“The UK economy grew an estimated 0.6% in the three months to June.

Output grew in all of the construction, manufacturing, services and agriculture sectors according to the Office for National Statistics (ONS)...

...Within services, business was particularly strong in the hotels, restaurants and distribution according to the ONS, expanding 1.5% in the quarter, on top of 1.2% growth in the first three months of the year.

BBC News - UK economy registers broad-based growth of 0.6%”

So we're eating out more and staying in hotels apparently. Probably all the people that had to be relocated because their social housing had too many bedrooms

At least it's positive news for once