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For anyone that uses Adobe products. You should have had an email, if not, change your password.



https://plus.google.com/104247085577497637405/posts/e8jiTuUFH9F
Missing Backlinks! 3rd October 2013 10:40 AM
“Right kind of backlinks can help propel a website from mediocrity to top rankings, turning an ordinary website into one that gets substantial traffic...”

Well Kristen, that was a bit of a bump, and does read like a sales pitch! Don't tell me, you are the person to get those back links

Personally I am completely anti outsourcing links, and have yet to see anyone evidence of quality link building, that conforms to Google's policies and looks natural. Short term spikes are easy, but long term gains are made through genuine content, partnerships, and social media which spawn natural link building.

Don't get me wrong, I've dabbled a few times with a few SEO firms, from agencies to free lancers, and the quality has on every occasion being shocking. Any issues we've ever had with our linking profile has always been traced to outsourced lazy SEO. Agencies tend to be the worst

Link gaming is slowly becoming a thing of the past. It still works, but its effect is gradually diminishing as we move into the semantic web.
Mercedes have announced that they will be flogging fully self driving cars by 2020!

“...Our approach is, let
I was away last week and just catching up on the world of Google, then saw this bombshell

Google has been encrypting search results for some time for users who are logged into their Google accounts.

What this means in English, is anyone who is logged into a google account, while doing a search, and then comes across your site and selects it, you will have no idea what key word they typed in to get to your page.

This has been freely available info for years, and has been a great way to analyse your site through analytics and work out what people type in to get to your site, or how your optimisation efforts are paying off for a particular keyword.

Google encrypted this results for logged in users in late 2011, and if you look in your analytics, when search for keywords, you might see the term "not provided"


Now Google has gone further and really pulled the rug from under us by encrypting all search queries, regardless of being logged in our not.

Search Engine Land has a good article on it, and they are speculating it is either due to recent controversy the NSA and spying allegations, or a way to force people to use adwords, which surprise surprise, you can see the keyword data

So on the one hand Google gives us great analytics functionality, and on the other starves us of the most important data
TESCO Every little helps 2nd October 2013 2:17 PM
“Tesco's not doing so well from its core business right now, it really needs your money Ray!”

lol saw that earlier on the beeb! 23.5% drop in profits, ouch!

Must be because I'm on a diet....
Qype!!!!!!!!!!!! Huh 2nd October 2013 12:51 PM
Well, had a mail come through today telling me my Qype account is now officially closed.

Yelp bought Qype in October 2012, and there was speculation as to what would happen. I suspected Yelp would absorb the Qype database then dispense with the Qype brand, and it looks that's what's happened, although it's obviously taken a while to happen.

Was never a fan of Qype visually, but we had a good business partnership with them for a few years till Yelp bought them

So au-revouir Qype, always a good one for controversy, and I know you will be missed by ithastobedone
TESCO Every little helps 2nd October 2013 12:26 PM
Got this from a moneysavingexpert newsletter today, and it made me think of this thread.

“Private parking firms CAN'T fine you. Parking tickets from supermarkets, housing estates or other private car parks do better impressions than Jon Culshaw. Some are dressed up like fines, they can even be called Parking Charge Notices to mimic council Penalty Charge Notices. Don't be fooled, they're just invoices.

If a ticket's slapped on your windscreen and you think it's unfair (eg, no signage), like any invoice, reply explaining why and that you won't pay. It may huff and puff, yet they can't 'hit your credit record' or 'send bailiffs' without the time and expense of court action. If they do push that and the ticket's truly unfair, the court will wipe it anyway.

Private Parking Tickets: fight unfair charges - Money Saving Expert”

Google adds Education to Analytic's 2nd October 2013 12:16 PM
Some great new feature have been rolled out recently in Google Analytics. If you're not familiar with it, you should be. There is an amazing array of data at your fingertips, and it's all free!

Getting your head round it all though has often been a challenge for new users, so Google has now rolled out GA Education, including nice visual videos.



Log into your Analytics and have a look.

What do people think?
House Prices 2nd October 2013 12:01 PM
“According to Zoopla, my house is going up
Google Web Designer 1st October 2013 2:09 PM
Never even heard of it!

As a completely amateur and cowboy wannabe coder, I've just had to google it and download it. Installing as we speak, and suspect I'll now get little work this afternoon