Could you learn all this in 4hrs? 19th May 2011 10:11 AM
Module 1: Introduction to GoogleWhy is Google important?
How to get to the top of Google
What is Pay Per Click (PPC)?
What is Organic Search Engine Optimization?
What is Google Places?
What is Black Hat optimization?
How does Google work?
What are Apache server logs?
How does Google see the world?
Module 2: Best Practices - Keyword SelectionImportance of Keywords
How to choose your keywords
Why use multiple keywords
How to find niche keywords
What are stop-words?
Decompiling competitor websites
Module 3: Best Practices - Content DesignHow to optimize your keywords
What is a website theme?
How to optimize page and file names
How to structure your page content
How to optimize Meta tags
How to optimize page title tags
How to optimize Meta description tags
How to optimize Meta keywords
How to optimize h tags
How to optimize li tags
How to optimize p tags
How to optimize alt tags
How to optimize title attribute tags
How to avoid the misuse of header tags
Choosing the best writing style
How to avoid penalisation
Module 4: Best Practices - Linking StrategiesWhy are links important?
What is Google PageRank?
What are internal links?
What are the three types of external link?
What are the best sources of links?
Should I link to blogs and social media sites?
What is a link farm?
Module 5: Best Practices
How to get to the top of Google
What is Pay Per Click (PPC)?
What is Organic Search Engine Optimization?
What is Google Places?
What is Black Hat optimization?
How does Google work?
What are Apache server logs?
How does Google see the world?
Module 2: Best Practices - Keyword SelectionImportance of Keywords
How to choose your keywords
Why use multiple keywords
How to find niche keywords
What are stop-words?
Decompiling competitor websites
Module 3: Best Practices - Content DesignHow to optimize your keywords
What is a website theme?
How to optimize page and file names
How to structure your page content
How to optimize Meta tags
How to optimize page title tags
How to optimize Meta description tags
How to optimize Meta keywords
How to optimize h tags
How to optimize li tags
How to optimize p tags
How to optimize alt tags
How to optimize title attribute tags
How to avoid the misuse of header tags
Choosing the best writing style
How to avoid penalisation
Module 4: Best Practices - Linking StrategiesWhy are links important?
What is Google PageRank?
What are internal links?
What are the three types of external link?
What are the best sources of links?
Should I link to blogs and social media sites?
What is a link farm?
Module 5: Best Practices