How to promote your business

“I've used pay per click recently and I'm actually very impressed with the results. I run an airport transfer business in bath and I have an advert with yell.com as well. I've worked out that every click I get from my yell ad actually cost well over £2 and hardly ever leads to a job at the end of it. Where as pay per click is costing just over £1 per click and has generated a lot more sales with good chances of repeat business with some of the jobs.

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