| indizine : Forum Moderator 23rd December 2010 11:33 AM |
Well I could give a reply to that Steve, but i'm not gonna say anything 
In real life, paying clients don't really want to know the ins and outs of SEO. No more than you'd ask a mechanic exactly how he was going to change that head gasket. It's only the DIY'ers and people who sell SEO who get into these conversations. People who are prepared to pay for SEO are usually prepared to let you get on with it.
I have sent loads of reports of keyword research and every single one comes back and just tells me to "sort it". They don't even want to begin to understand it and why should they? They are experts are what they do after all.
If I hire anyone from any area of expertise I don't question their techniques or get them to prove to me how they do it and I think they'd also be pretty miffed if I started asking them for proof of their expertise! I don't mind explaining the basics SEO, but I know it will mostly zip right over their heads.
Unfortunately there are people dabbling in it who are not good at it. You only have to se what they're claiming they're ranking on Google page 1 for, to know they don't really understand it.
I only take on what I feel competent with. If it was out of my league i'd pass it on. People should recognise where their level of expertise ends and know when to sign post the customer on to someone who can achieve their requirements. I think the customer would appreciate that but unfortunately those pound signs are too tempting for some unscrupulous people and those who are wearing rose-tinted seo specs and think they are experts at it, so they promise the Earth and bag the order, client gets suckered in, loses money and makes nothing out of it -loses more in fact, in lost potential sales; so fingers burned, and it's tainted the industry and SEO is now like the building trade - cowboys everywhere.
I think people make their mind up based on various factors, and i'd go as far as to say it's not just portfolio of achievements. It's integrity, honesty and their position in general. If the customer doesn't understand a case study you've given them or doesn't identify with the achievements of your other portfolio of clients, then it's a trust issue to overcome.
But just who really are these SEO companies, the people who do it? They pop up on forums with a website and a portfolio but if you check them out, you'd be lucky to find them on LinkedIn. They're not established business people who have built up a reputation. They could just as easily disappear and pop up again somewhere else under another name and nopbody would be any the wiser. Which is what I guess a lot of these 'scam' seo copmpanies do; the ones that are taking folks' money and getting them to Google Page 1 for 'dancing green bears' or 'mycompanyname surrey'
In real life, paying clients don't really want to know the ins and outs of SEO. No more than you'd ask a mechanic exactly how he was going to change that head gasket. It's only the DIY'ers and people who sell SEO who get into these conversations. People who are prepared to pay for SEO are usually prepared to let you get on with it.
I have sent loads of reports of keyword research and every single one comes back and just tells me to "sort it". They don't even want to begin to understand it and why should they? They are experts are what they do after all.
If I hire anyone from any area of expertise I don't question their techniques or get them to prove to me how they do it and I think they'd also be pretty miffed if I started asking them for proof of their expertise! I don't mind explaining the basics SEO, but I know it will mostly zip right over their heads.
Unfortunately there are people dabbling in it who are not good at it. You only have to se what they're claiming they're ranking on Google page 1 for, to know they don't really understand it.
I only take on what I feel competent with. If it was out of my league i'd pass it on. People should recognise where their level of expertise ends and know when to sign post the customer on to someone who can achieve their requirements. I think the customer would appreciate that but unfortunately those pound signs are too tempting for some unscrupulous people and those who are wearing rose-tinted seo specs and think they are experts at it, so they promise the Earth and bag the order, client gets suckered in, loses money and makes nothing out of it -loses more in fact, in lost potential sales; so fingers burned, and it's tainted the industry and SEO is now like the building trade - cowboys everywhere.
I think people make their mind up based on various factors, and i'd go as far as to say it's not just portfolio of achievements. It's integrity, honesty and their position in general. If the customer doesn't understand a case study you've given them or doesn't identify with the achievements of your other portfolio of clients, then it's a trust issue to overcome.
But just who really are these SEO companies, the people who do it? They pop up on forums with a website and a portfolio but if you check them out, you'd be lucky to find them on LinkedIn. They're not established business people who have built up a reputation. They could just as easily disappear and pop up again somewhere else under another name and nopbody would be any the wiser. Which is what I guess a lot of these 'scam' seo copmpanies do; the ones that are taking folks' money and getting them to Google Page 1 for 'dancing green bears' or 'mycompanyname surrey'
indizine
indizine
