Saw the girl that came up with this image on the news this morning, what a superb idea.
I loved her reasoning and rationale for the imagery. Traditional campaigns tended to be text based or use safe images due to obvious decency and censor issues around pictures of boobs on marketing and social media channels. But she wanted to come up with a way of quickly, easily and visually getting across lots of important information that has the potential to save countless lives. Lemons!
Image courtesy of and for more info visit: www.worldwidebreastcancer.com
A brilliant and simple concept that meets all of its aims, with the added benefit of viral marketing appeal. As marketing ideas go, we could all learn from this one.
