The social networking app 'Snapchat' is becoming more and more popular worldwide, with over 150 million active users daily the platform is slowly creeping up the ranks alongside the more well known and used sites such as Facebook and Twitter.
The social media platform can only be accessed through the app which can be downloaded from an app store or android store- free of charge
How does Snapchat work?
- Firstly add contacts on to your account; this way you have people to send Snapchats to
- A 'Snap' is a picture message that can be seen for no more than 10 seconds
- You can add your 'Snap' on to what is called a 'Snapchat Story' meaning that all your contacts are able to see that picture for 24 hours.
So how can Snapchat be a marketing tool?
- A business can showcase new offers- or have a 24 hour offer through the Snapchat story.
- Can reward customers with mobile coupons which can be offered through Snapchat
- Through Snapchat you can see what customers are doing daily, customer engagement is increased
- If you offer a product you can offer a preview through the 10 second snap length
- Offer competitions.
Snapchat users are now increasing rapidly, meaning that a potential target audience for your business is growing.
Have a try and see what you think, any feedback would be brilliant 
I will try myself too from a business perspective.
